Kubota vs New Holland
Full Tractor Brand Comparison
Kubota and New Holland serve overlapping but distinct audiences. Kubota dominates the compact and sub-compact market with best-in-class engineering under 60 HP. New Holland competes strongly in utility and large agricultural tractors with excellent value and the industry's best cab visibility. Buyers choosing between them are usually comparing compact to utility, or looking for the best value in the 40–80 HP overlap zone.
At a Glance
Kubota
For Earth, For Life
Models in DB
127
HP Range
15–200 HP
Starting From
$4K
Founded
1890
Origin
Japan
Dealers (NA)
1,000+
New Holland
A Real Farmer's Brand
Models in DB
115
HP Range
24–699 HP
Starting From
$15K
Founded
1895
Origin
USA/Italy
Dealers (NA)
1,000+
The Bottom Line
Kubota dominates compact; New Holland wins utility value — pick your segment
These brands barely compete for the same buyers. If you need a tractor under 60 HP, Kubota is stronger in almost every dimension. If you need 75–150 HP utility capability, New Holland offers excellent value that Kubota simply can't match in that range. In the 50–75 HP overlap zone, New Holland's price advantage and turning radius give it an edge for value buyers.
Segment-by-Segment Breakdown
Which brand wins (and by how much) in each tractor category and decision factor.
Sub-Compact (under 30 HP)
Clear win: KubotaKubota's BX Series is unmatched in sub-compact. New Holland's Boomer 20–25 series is good but narrower in selection and less specialized for the sub-compact market.
Compact (30–60 HP)
Slight edge: KubotaKubota's L and M series are the benchmark compact tractors. New Holland competes with the Workmaster series but Kubota's engineering, fuel efficiency, and dealer concentration in this segment are advantages.
Utility (60–100 HP)
Slight edge: New HollandNew Holland's Workmaster 60–100 and PowerStar series are strong performers with a clear price advantage over Kubota's M5 line in this range. Kubota competes here but New Holland has more model depth.
Large Ag (100+ HP)
Clear win: New HollandNew Holland has a full T5, T6, and T7 large ag lineup. Kubota's presence above 135 HP is limited. For large-scale farmers, New Holland is the choice.
Cab Visibility
Clear win: New HollandNew Holland's SuperView cab delivers class-leading operator visibility. For loader work and mowing operations requiring good sightlines, New Holland is consistently rated best in class.
Turning Radius
Slight edge: New HollandNew Holland's SuperSteer technology gives utility models a significantly tighter turning radius — a real-world advantage for frequent headland turns in field work or loader use in tight spaces.
Fuel Efficiency
Slight edge: KubotaKubota's diesel engines — particularly in the compact range — deliver better fuel economy than comparable New Holland models. In the 40–60 HP overlap, Kubota typically wins efficiency tests.
Key Model Head-to-Heads
The most commonly compared Kubota and New Holland models, click any matchup for a full spec-by-spec comparison.
Kubota L2501
vs
New Holland Workmaster 35
Classic compact comparison. Both serve hobby farms and small property owners in the 25–40 HP class.
Compare specs →
Kubota MX5400
vs
New Holland Workmaster 60
Mid-range face-off where Kubota tops out and New Holland begins showing its value proposition in the utility class.
Compare specs →
Strengths & Weaknesses
Kubota
Strengths
- ✓Dominant in sub-compact and compact segments — highest market share under 60 HP
- ✓Superior fuel efficiency in the compact class
- ✓Exceptional build quality and fit/finish rivaling John Deere
- ✓Strong dealer and service network concentrated in rural areas
- ✓Broad factory-matched loader and implement catalog
Weaknesses
- −Premium pricing similar to John Deere in compact range
- −Limited lineup above 135 HP — weak in large agricultural segment
- −High demand creates wait times on popular compact models
- −Hydrostatic-only on most models — no manual option for some buyers
New Holland
Strengths
- ✓5–15% lower pricing than John Deere on comparable utility models
- ✓Industry-leading cab visibility (SuperView cab design)
- ✓SuperSteer front axle for tight turning — best-in-class turning radius
- ✓Strong in utility and large agricultural segments
- ✓Backed by CNH Industrial's global manufacturing and parts network
Weaknesses
- −Smaller compact tractor lineup vs. Kubota or John Deere
- −Dealer network density trails John Deere in some regions
- −Resale values slightly below Kubota and John Deere
- −Shares platforms with Case IH — some buyers prefer more distinct identity
Who Should Buy Which Brand?
Choose Kubota if…
Choose Kubota if your primary use is under 60 HP, you value best-in-class fuel efficiency, or you're buying a compact or sub-compact tractor where Kubota's engineering excellence is unmatched.
Choose New Holland if…
Choose New Holland if you need utility or large ag capability, value exceptional cab visibility for loader or mowing work, or want to save 8–12% on comparable utility models versus premium alternatives.
Compare More Brands
See how Kubota and New Holland stack up against other major brands.
Kubota vs New Holland: Frequently Asked Questions
Is Kubota or New Holland better for a small farm?
For property under 50 acres with typical compact tasks (loader work, mowing, light tillage), Kubota's compact tractors are the stronger choice for their engineering quality and fuel efficiency. For small farms needing 60+ HP regularly, New Holland offers better value and more capability.
Are New Holland and Kubota in the same price range?
In the 40–60 HP overlap zone, they are comparable in price. Below that, Kubota models tend to cost slightly more for equivalent HP due to the Kubota premium. In utility tractors (60+ HP), New Holland often prices 8–12% lower than equivalent Kubota models.