CompactVerifiedNew Holland Tractors
"A Real Farmer's Brand"
About New Holland
New Holland is a global agricultural equipment brand owned by CNH Industrial. Known for their distinctive blue color and practical engineering approach, New Holland tractors offer excellent value across all size categories. The brand has a particularly strong presence in the utility and agricultural tractor segments, where they compete directly with John Deere and Case IH.
Brand History
New Holland's roots trace back to 1895 in New Holland, Pennsylvania, where the company began manufacturing agricultural equipment. After various mergers including with Ford's tractor division, the brand became part of CNH Industrial in 1999. Today, New Holland combines American heritage with Italian engineering under the CNH umbrella.
Strengths
- +Competitive pricing with strong value proposition
- +Excellent visibility and ergonomics in cab designs











